Degree Course Type 

Bachelors

Entry Level Qualification 

Class 10+2

Degree Course Duration 

1 Year

Course Fields 

Mass comunication

Degree Course Entrance Exam 

CUET UG

Average Course Fee 

20000 - 120000

Average Salary Offered 

320000 - 800000

Course Details 

Top Advertising Courses in India are given below:

1. MBA in Advertising Management

2. B.Com in Advertising and Brand Management

3. BA Advertising and PR

4. Diploma in Public Relations and Advertising

5. Bachelors in Media Management

6. Diploma in Advertising and Marketing Communication

7. Diploma in Advertising (Public Relations and Business Studies)

Course Highlights 

Advertising is a medium by which companies use different techniques and means to persuade the common man to purchase their goods. There are various well-known institutes in the country that offer both graduate and undergraduate courses in advertising. Admission to the Advertising courses is either done on the basis of merit or on the basis of entrance exams. It is a 1-year course. The average fee for Advertising is INR 20,000 per year.

About Course 

Advertising courses in India are emerging as a widely popular career choice among students. With the internet and electronic media becoming an inoperable part of everyday life, the demand for professionals in the advertising field is growing day by day.

Advertising is a medium by which companies use different techniques and means to persuade the common man to purchase their goods. There are various well-known institutes in the country that offer both graduate and undergraduate courses in advertising. Those interested in pursuing courses in Advertising must be highly target-oriented and willing to work long working hours Since this industry is very competitive, you must be willing to give your best at all times to make a successful career in the same.

Why Choose Course And Required Skills 

The career opportunities depend on one's skills and the level of education they have pursued.  After pursuing a degree/ diploma in advertising one can work as a copywriter, event planner, graphic designer, marketing coordinator, product manager, media buyer, and others.

Key Skills Required for Advertising Courses

1. Ability to meet stringent deadlines

2. Creativity

3. Ability to work under a high-pressure environment

4. Innovation

5. Teamwork

6. Confidence

7. Ability to multitask

8. Communication Skills

9. People Skills

10. Decision-making skills

11. Target Oriented

12. Persuasion skills

13. Optimistic

14. Competitive skills

15. Problem-solving skills

Eligibility  

The eligibility criteria for advertising courses at different levels vary.

1. Minimum Qualification Required for Graduate Diploma and Certificate Courses: 10+2 and 50% aggregate in class 12th.

2. Minimum Qualification Required for Post Graduate Diploma and MBA: 50% to 60% in graduation, it varies from college to college.

Note: It is mandatory to submit original documents, certificates, and mark sheets at the time of admission.

Entrance Exams Details 

1. Xavier’s Aptitude Test 

2. IIMC Entrance Exam

3. XIC OET Entrance Exam

4. SNAP

Degree Course Syllabus 

Major topics involved in Advertising courses at different levels are mentioned below.

Top Colleges 

Following are some of the top colleges offering Media and Mass Communication courses:

1. College of Social Work (Mumbai)

2. Sri Guru Gobind Singh College of Commerce (Delhi)

3. Ramnarain Ruia College (Mumbai)

4. St. Xaviers College (Mumbai)

5. Madras Christian College (Chennai)

Course Fees 

The average fee for Advertising is INR 20,000 per year.

Top Recruiters And Salary 

Top Recruiters for the Advertising courses are given below:

1. GroupM

2. JWT-India

3. McCann Erickson India Ltd

4. Hindustan Thompson Associates (HTA)

5. R K Swamy/ BBDO Advertising Ltd

6. FCB-Ulka Advertising Ltd

7. Ogilvy & Mather Ltd

8. Dentsu Aegis

9. Contract Advertising India Ltd

10. Chaitra Leo Burnett Pvt Ltd

11. Grey India

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Salary Offered

1. The starting salary of a fresher in the advertising field is Rs. 2 LPA.

2. The salary of a professional lies somewhere between Rs. 8 lakhs to Rs. 12 lakhs (annually) depending on one's.

Course Scope And Career Options 

The career opportunities depend on one's skills and the level of education they have pursued. After pursuing a degree/ diploma in advertising one can work as a copywriter, event planner, graphic designer, marketing coordinator, product manager, media buyer, and others. 

Some of the top employment areas and job profiles that candidates can explore after completing an Advertising course are mentioned below. 

1. Copywriter

2. Media Buying Director

3. Client Services Manager/ Account Manager

4. Creative Director

5. Art Director

6. Media Planner

7. Market Research Executive

8. Account Executive

9. Media Director

10. Illustrator

Admission Process 

Admission to the Advertising courses is either done on the basis of merit or on the basis of entrance exams.

Merit-Based Admission

1. The direct admission process is followed by a majority of colleges in India for admission to advertising courses.

2. Through this pathway, candidates are selected on the basis of their marks scored in the Intermediate examination.

3. For this, candidates simply have to apply to the college or university.

4. Those who score more than or equal to the cut-off scores of the intended college, will be eligible for admission to the respective advertising course.

5. If candidates fail to score as per the cut-off list, they will either have to wait for the second cut-off list or can apply to some other college with lower cut-off scores.

Entrance-Based Admission

1. The entrance exam is usually conducted for admission to an MBA course in Advertising or PG courses in the same.

2. Selection is done on the basis of their marks scored in the entrance examinations of an institute.

3. For this, candidates first have to apply to the university/ college.

4. The institute will provide candidates with an exam schedule.

5. When the results of the exam are out, those candidates who qualify for the exams will be eligible for admission.