Degree Course Type 

Bachelors

Entry Level Qualification 

Class 10+2

Degree Course Duration 

3 Year

Course Fields 

Management

Degree Course Entrance Exam 

NMAT

Average Course Fee 

50000 - 700000

Average Salary Offered 

300000 - 1000000

Course Details 

BBA in Marketing is a three-year undergraduate program available for candidates who have cleared 12th. Marketing is one of the most important factors for every in the market. Every company focuses on marketing its products to stand in the market so they are always in search of skilled persons who can boost their sales through marketing. Candidates who possess good marketing skills are perfect for this undergraduate program. BBA in marketing involves training students with important skills and strategies so that they can provide new heights to the organisations or companies at which they are working. ​​​​​​​

Course Highlights 

Check out the major highlights of the BBA In Marketing program:

About Course 

BBA in Marketing is a three-year undergraduate program available for candidates who have cleared 12th. Marketing is one of the most important factors for every in the market. Every company focuses on marketing its products to stand in the market so they are always in search of skilled persons who can boost their sales through marketing. Candidates who possess good marketing skills are perfect for this undergraduate program. BBA in marketing involves training students with important skills and strategies so that they can provide new heights to the organisations or companies at which they are working. 

The BBA in Marketing program is divided into three years of two semesters each.  This course encompasses both traditional and new marketing approaches and enables students to address real-life issues in the industry. Candidates will learn new topics related to marketing after every 6 months for 3 years. Some of the major topics that will be covered in the training for BBA in marketing are Market analysis, Product Management, Creating marketing strategies, Consumer behavior, Promotion, Market research, Branding, and Collecting customer feedback. Besides this, the program also includes many practical classes. The practical approach of the program allows the students to understand the importance of marketing. 

Why Choose Course And Required Skills 

1. Pursuing BBA Marketing has ample opportunities as this program focuses on advanced marketing & business management and their implementation in the industry. 

2. The course concentrates in the latest business management and marketing strategies, this will help the candidate to shine out in the market as well as career. 

3. Candidates can also pursue higher studies, they can do MBA, MBA in marketing, MBA in Sales and Marketing, and Masters in Marketing Management. The candidate can also go for a Postgraduate Diploma in Marketing Management. 

4. A candidate with a bachelor's degree in Marketing can expect a starting salary package of INR 3,00,000 to INR 6,00,000. The salary increases with experience and skills.

Eligibility  

The minimum eligibility criteria for admission in the three-year undergraduate program in marketing will depend upon the institution or college at which the candidate is applying for admission. There are many colleges available in the country that offers admission in the BBA in the marketing program and each of the colleges has its own set of rules which must be fulfilled by the candidates in order to get admission. In general, candidates will have to clear the 12th examination from any stream if he wants to get admission in any BBA in marketing college available in the country. Besides this, candidates will have to satisfy the percentage criteria which will also be varied from college to college. All the details regarding the eligibility criteria along with the minimum percentage required can be verified from the official website of the college. 

Entrance Exams Details 

Admission to BBA Marketing is done through merit or entrance examinations. Some of the common entrance examinations, namely NMAT, SET, SAT, etc. determine admission to the program. 

Degree Course Syllabus 

The syllabus for BBA in Marketing program will vary from college to college. Candidates should check the official website in order to know the complete syllabus. Some of the major subjects which will be covered in the program are provided below.

Top Colleges 

Following are some of the top colleges offering Management courses: Xavier Labour Relations Institute (Jamshedpur), Institute of Management-Christ University (Bangalore), Faculty of Management Studies (Delhi), Indian Institute of Management (Bangalore), Indian School of Business (Hyderabad), etc.

Course Fees 

The average fee for a BBA in Marketing is INR 50,000K to 7 lakh per year.

Top Recruiters And Salary 

Top Recruiters: 

1. SBI

2. Nestle

3. TCS

4. Mudra

5. Amazon

6. Deloitte

7. Capgemini

8. Deutsche Bank

9. Wipro Limited

Salary

The average Salary for a BBA in Marketing is INR 3.5 to 10 lakh per year.

Course Scope And Career Options 

As we all know marketing is an important department in every company and organization. There is always an opening for good and skilled marketing managers and executives at all companies. Candidates who are looking for a career in marketing may apply to any organization after checking for the vacancy. There is a large scope for candidates who have completed their BBA in marketing degree. Some of the major areas at which the candidates may apply for a job are listed below.

1. NCs

2. Media houses

3. Retailers

4. Brand Management firms

5. Event Management firms

6. Advertising Agencies

7. Market research firms

8. Travel, tourism and hospitality firms

9. Industries/Manufacturers

10. IT firms

They can also check out the profile suitable for them before applying. Some of the profiles available for these candidates are

1. Marketing Executive

2. New Product Manager

3. Market Research Analyst

4. Brand Manager

5. Marketing Manager

6. Marketing Communications Manager

7. Advertising Manager

8. Sales Manager

Although every company requires a good marketing manager. Here are some highly valued companies where the candidates may apply.

1. SBI

2. Nestle

3. TCS

4. Mudra

5. Amazon

6. Deloitte

7. Capgemini

8. Deutsche Bank

9. Wipro Limited

Admission Process 

Selection for the three-year program in marketing will be done on the basis of scores in the 12th examination followed by individual performance in other admission rounds. Every BBA in marketing college has its own admission process which will start from filling out the application form to allocating seats to the candidates. Candidates will have to follow the guidelines mentioned in the admission process of the college. Selection to each of the colleges will be granted once the admission process is completed. It must be noted that no candidate will be allowed for admission if he fails to submit the proof of details filled in the application form such as the 12th/ 10th mark sheet. The college might ask to submit other documents also. There are some colleges that conduct additional rounds such as personal interviews and group discussions, candidates should visit the official website of the college to verify that.