Degree Course Type 

Bachelors

Entry Level Qualification 

Class 10+2

Degree Course Duration 

3 Year

Course Fields 

Management

Degree Course Entrance Exam 

XAT, CUET UG

Average Course Fee 

50000 - 120000

Average Salary Offered 

400000 - 1000000

Course Details 

BBA in digital marketing is a three-year bachelor program available after Class 12. Digital marketing is the new and trending branch of marketing. Digital Advertising is a thriving industry not just in India, but worldwide. With almost all company converting their business online, the demand for digital marketers is growing at a rapid pace and is opening doors to many job-seekers. BBA in digital marketing updates students with some of the major skills like concepts of sales conversions, analyzing marketing campaigns, and finding strategies. Candidates having creative and innovative thinking, critical thinking skills, and good interpersonal and communication skills may apply for this program. ​​​​​​​

Course Highlights 

Check out the major highlights of the BBA in Digital Marketing program:

About Course 

BBA in digital marketing is a three-year bachelor program available after Class 12. Digital marketing is the new and trending branch of marketing. Digital Advertising is a thriving industry not just in India, but worldwide. With almost all company converting their business online, the demand for digital marketers is growing at a rapid pace and is opening doors to many job-seekers. BBA in digital marketing updates students with some of the major skills like concepts of sales conversions, analyzing marketing campaigns, and finding strategies. Candidates having creative and innovative thinking, critical thinking skills, and good interpersonal and communication skills may apply for this program. ​​​​​​​

Why Choose Course And Required Skills 

BBA in Digital Marketing programme can prove extremely beneficial to students who wish to pursue a career in management areas that are relevant to the current era. Here are some of the reasons why students must choose the course as their bachelor’s degree:

Global Demand: Digital marketing is a need of today’s organizations, whatever may be their administration and orientation. Since no organization can ignore digital marketing, the demand for employees skilled in relevant functional areas is also omnipresent. After graduating with a BBA in Digital Marketing, students can apply for jobs anywhere in the world.

Numerous Opportunities: The opportunities available to a graduate of BBA in Digital Marketing are huge. They can apply to any sector or industry, and so the job opportunities for them shall never be limited or scarce. The modern sciences and universal applicability allow them to pursue their own business as well.​​​​​​​

Eligibility  

Candidates may check some common eligibility criteria for admission in BBA in digital marketing provided below.

1. Candidates seeking admission to the BBA in digital marketing must have completed the 12th exam with a minimum of 50-55 percent aggregate score.

2. They need to attempt the entrance exam(s) required by the college(s) they are applying to.

3. Their entrance exam score needs to be equal to or more than the cut-off score set by the college(s).​​​​​​​

Entrance Exams Details 

​​​​​​​Some of the entrance exams that students, applying for BBA in Digital Marketing courses, may have to attempt are:

1. Symbiosis National Aptitude Test (SNAP)

2. Narsee Monjee Institute of Management Studies National Test for Programs After Twelfth (NMIMS NPAT)

3. All India Management Association Under Graduate Aptitude Test (AIMA UGAT)

4. Banaras Hindu University Undergraduate Entrance Test (BHU UET)

5. Christ University Entrance Test (CUET)

6. Xavier’s Aptitude Test (XAT)

7. Odisha Joint Entrance Examination (OJEE)

Degree Course Syllabus 

Every college has its own syllabus for BBA in Digital Marketing. Candidates may check the syllabus from the website to know all the topics which they will learn in three years. Here are the common subjects which students might find in their BBA in Digital Marketing syllabus:

Top Colleges 

The top colleges offering BBA in Digital Marketing and other management programs are Indian Institute of Technology (Chennai), Shaheed Sukhdev College of Business Studies (New Delhi), Vinod Gupta School of Management - IIT KGP (Kharagpur), Indian Institute of Management (Lucknow), Department of Management Studies - Indian Institute of Technology (Delhi), Indian School of Business (Hyderabad), Indian Institute of Management - Bangalore, Indian Institute of Management - Indore, and Indian Institute of Management - Calcutta. 

Course Fees 

The average course fee for a BBA in Digital Marketing is INR 1,40,000 per year. The program fee for you may differ depending on the type of institution you have applied to. It is common in India for colleges coming under state or national jurisdiction to charge affordable fees ranging from INR 50,000-1,20,000 per year. The same course can cost you up to INR 5,00,000 annually should you choose to enroll in a private college.

Top Recruiters And Salary 

The average salary for a BBA in Digital Marketing is INR 4 to 10 lakh per year.

Course Scope And Career Options 

A wide variety of career options available after digital marketing is one of the main reasons many students opt for this degree program. There is a huge competition among companies and organizations for BBA in Digital Marketing graduates. Companies have started looking for skilled digital marketers to rank higher and grow their businesses. Candidates can easily bag career opportunities in India as well as outside the country. Besides this, candidates may also opt for MBA in digital marketing or any other master's degree in digital marketing. They may look at some of the career options available in digital marketing as listed below:

Some of the major sectors where the candidates may apply for a job are:

1. Digital Marketing Agencies

2. Start-ups

3. Digital Marketing Department of MNCs and Companies

4. Data Analytics Agencies

5. Social Media Marketing Agencies

6. Internet Technology Businesses

7. Online News Portals, Magazines, and Similar Publications

Admission Process 

BBA in Digital Marketing can be applied by students through the following steps:

Step 1: They need to shortlist the colleges, where they would like to study BBA in Digital Marketing. They can take the help of reputation, pedagogy, course syllabus, and eligibility criteria of the colleges to make their decisions.

Step 2: If any of their shortlisted colleges require them to provide certain exam scores, then they need to attempt the said entrance exam or exams.

Step 3: Once they receive their entrance exam scores, they will either get a direct confirmation from the college, or they might have to fill out the application form.

Step 4: After submission of the application form, they need to keep track of admission lists, as and when they are issued by the college. 

Step 5: Once they are sure about their admission and the college they wish to study at, they need to get their enrolment number by submitting the fees relevant for the first year or semester of study, as per the fee schedule of the respective college.