CURRENT AFFAIRS
CURRENT AFFAIRS
Description
July 1, 2024, is a significant date in Indian sports fashion. On this day, Puma India, a renowned sports company, introduced two new brand ambassadors: Riyan Parag and Nitish Kumar Reddy. This wonderful news demonstrates Puma's dedication to developing emerging talent and connecting with Indian youth.
New Ambassadors
Riyan Parag - The Batting Sensation
22 years old.
From Guwahati, Assam: Right-handed batsman.
Highest run-getter among uncapped players in the recent cricket league.
Part of the victorious Indian Under-19 team in the 2018 Under-19 Cricket World Cup.
Nitish Kumar Reddy, The Rising All-Rounder
21 years old.
From Andhra Pradesh
all-rounder excels at both batting and bowling
won the Emerging Player title in a recent cricket league.
Why This Announcement Matters: Developing Young Talent
Puma's choice to collaborate with these young cricketers demonstrates its commitment to assisting emerging athletes in India.
- Connecting with Youth
By selecting young, popular cricketers, Puma hopes to build its relationship with young people across the country.
- Promoting Indian Cricket
This move showcases the burgeoning talent in Indian cricket and helps to put these players on a larger stage.
What Will Brand Ambassadors Do?
Riyan Parag, and Nitish Kumar Reddy will-
Promote Puma products
Product categories include footwear
Apparel
Athletic gear
Accessories
Participate in different events and activities
Puma's Star-Studded Team
The new ambassadors add to an amazing array of Puma India representatives-
Virat Kohli- Famous Indian cricketer
Mohammed Shami- Star fast bowler
Kareena Kapoor Khan- Bollywood actress
Harmanpreet Kaur- Captain of Indian women’s cricket team
MC Mary Kom- Olympic boxer
Avani Lakhera- Paralympic gold medalist
Ibrahim Ali Khan and Shanaya Kapoor- Young Bollywood stars
Significance Of This Day
The date July 1, 2024 is significant because-
It represents Puma's appreciation of growing cricket potential in India.
It reflects a trend to younger brand advocates in sports marketing.
It provides an opportunity for young cricketers to inspire their peers.
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